Define brief.
Workshop approach and targets.
Understand requirements; events, launches, seasons, agenda etc.
Define project plane.
Define channels.
Define market segmentation.
Define geographic reach.
Define success strategy.
Define purpose.
Define values.
Define look and feel
Collate all core content; images, videos, news articles etc.
Create all core content assets; animations, stories, images etc.
Post all campaign assets via all core channels.
Analyse effect.
Report.
Reply and engage.
Stabilise opinion.
Reply and engage.